• Justrade.com harnesses the power and simplicity of trading binary options in one easy-to-use site
• Justrade.com is powered by the Bond Exchange of South Africa Limited (BESA)
• Binary options contracts in interest rates, economic releases, South African shares, commodities and foreign indices
• Justrade.com is the first of its kind in Africa

Bond Exchange of South Africa Limited rolls out the first online binary options exchange in Africa.

The Bond Exchange of South Africa Limited (BESA) (http://www.bondexchange.co.za), through a joint venture with Market Tech (Pty) Ltd (Market Tech), is proud to announce the rollout of Africa’s first online binary options exchange, Justrade.com (http://www.justrade.com).

Garth Greubel, BESA’s CEO explains, “The rollout of Justrade.com is an important component in the continued growth of our business as we maintain our focus of building better markets and the development of new product lines and revenue streams beyond the realm of our traditional bond franchise.”

The platform is the brainchild of co-founders and directors of Market Tech, Rory Mackay and Michael Franze. Before starting the company, Rory spent his career in financial markets, trading currency, commodities, bonds and interest rate derivatives at ABSA (http://www.absa.co.za), Standard Bank (SCMB) (http://www.standardbank.co.za/) and Investec (http://www.investec.com/SouthAfrica/). Michael has a thorough understanding of telecommunications and has operated as a consultant in the past two years, particularly fixed mobile convergence, whilst at the same time developing the online platform for Justrade.

Says Mackay, “Justrade.com opens the door to trading for individuals and institutions in an efficient, affordable and exciting way. By allowing our users to choose the way they want to transact via the Justrade or Protrade platforms, both easily accessible on www.justrade.com (http://www.justrade.com), we hope to be able to satisfy the needs of novices new to the workings of financial markets, as well as those who are experienced market participants.”

The concept of binary options exchanges, although new to domestic markets, is well established internationally, particularly in the US and the UK. Says Mackay (quoting Wikipedia), “In 2007, the Options Clearing Corporation proposed a rule to allow trade in binary options. In 2008, several exchanges began to adopt binary options, including the Chicago Board Options Exchange (CBOT) and American Stock Exchange. So, whilst binary options are relatively new, their potential has been noticed and embraced by some of the biggest names in the Exchange business.”

Online binary options markets such as Betfair.com in the UK and Intrade.com and HedgeStreet.com in the US are well established. Betfair.com trades more transactions per day than the London Stock Exchange. Intrade.com has turned over USD4 billion since 2002. “Whilst these markets allow for trading in a range of contracts (political, sports or financial), our platform is differentiated by the fact that we offer trade in financial contracts only.” continues Mackay.

Greubel adds, “The joint venture with Market Tech has allowed us to unlock the value inherent in our exchange license, whilst allowing our partners to bring valuable trading and technical expertise to the table. Collectively, these ingredients have been combined to produce Justrade.com, which we look forward to seeing grow in depth and liquidity in coming months.”

Where can you find out more about Justrade.com and how to start trading binary options online?

Justrade.com has been forward thinking in adopting Social Media as a means to market the trading platform operated by BESA. There is a Justrade educational blog (http://blog.justrade.com) aimed at educating and informing traders with trading tips and news, as well as a course on binary options trade and tutorials on how to effectively trade on Justrade.com.

Constant updates are also available through Twitter (http://www.twitter.com/justradelive), a mobile social networking site. The Twitter updates contain contract details and blog links.

A Justrade Facebook page (http://www.facebook.com/home.php#/pages/Justrade/36283879357), has also designed for traders to get together and share thoughts and ideas.

All three of these platforms are accessible via RSS feeds, which means that information and trade tips are available from several access points. Professional traders and beginners are invited to participate on these platforms to gain better understanding of Justrade.com’s binary options market.

Demonstration of the Justrade.com interface

Interview with Rory Mackay on Summit TV

• justrade.com
• justrade.com Blog
• justrade.com Facebook page
• justrade.com on Twitter

Press Links

• BESA Shareholders approve Rights Issue
• NZX Shareholding in Bond Exchange of South Africa Confirmed
• NASDAQ OMX and Bond Exchange of South Africa Limited Establish Bondclear
• Bond Exchange Of South Africa Limited (BESA) – Q3/2008 Performance Update To September

Media Coverage

• 04 November - Finextre News -
  Besa rolls out online binary options platform
• 05 November - Liquidtrader - Justrade.com
• 05 November - Business Day - Online binary exchange launched
• 05 November - Reuters (USA) - BESA launches online binary options exchange
• 05 November - Summit TV - Justrade.com on Summit TV
• 06 November - My Broadband - Online binary exchange launched
• 07 November - Fointelligence.com - Africas-first-online-binary-options-exchange-launched

Garth Greubel – BESA, Chief Executive
“The rollout of Justrade.com is an important component in the continued growth of our business as we maintain our focus of building better markets and the development of new product lines and revenue streams beyond the realm of our traditional bond franchise.”

“The joint venture with Market Tech has allowed us to unlock the value inherent in our exchange license, whilst allowing our partners to bring valuable trading and technical expertise to the table. Collectively, these ingredients have been combined to produce Justrade.com, which we look forward to seeing grow in depth and liquidity in coming months.”

Rory Mackay – Director, Market Tech
“Justrade.com opens the door to trading for individuals and institutions in an efficient, affordable and exciting way. By allowing our users to choose the way they want to transact via the Justrade or Protrade platforms, both easily accessible on www.justrade.com, we hope to be able to satisfy the needs of novices new to the workings of financial markets, as well as those who are experienced market participants.”

“Whilst these markets allow for trading in a range of contracts (political, sports or financial), our platform is differentiated by the fact that we offer trade in financial contracts only.”

Michael Franze – Director, Market Tech
“Financial Exchanges have long been the preserve of companies, brokers and a select few. But exchanges should really be for everyone. So we have designed a user-to-user exchange that cuts out the middle-men and provides transparency on the order book. Order book knowledge is traditionally the key to broker power - and we have decided to give that to all of our users. The web provides the perfect technology for this - it would not have been possible to launch a user-to-user binary option exchange pre-Internet. We have used key Internet building blocks: Linux, Apache, MySQL, PHP (LAMP). These technologies give us performance and scalability but also the ability to innovate and give our users what they want.”

G.O. – Justrade.com user
"It’s nice and simple. There’s no risk of losing your capital because someone can't make his margin call. Justrade.com should take off in a big way."

Bond Exchange of South Africa Limited (BESA) is an independent, licensed exchange, constituted as a public company, and responsible for operating and regulating capital markets in South Africa. It was granted its exchange licence in 1996 and over the past twelve years has been at the forefront of market developments in South Africa.

As market regulator, BESA operates within the framework of the Securities Services Act 2004 and a set of rules and directives approved by the Financial Services Board (FSB). BESA's rules and directives serve as a tool for regulating both issuers and trading participants. All securities listed by the Exchange must meet minimum disclosure standards. Extensive rules also apply to trading participants, with BESA undertaking active surveillance over all aspects of market activity as well as requiring compliance with a variety of best-practice standards. The Exchange provides various investor-protection mechanisms, including a guarantee fund to compensate counter-parties for any market movement losses arising from a trading default. To its credit, no participant defaults or claims on the fund have ever been lodged with BESA.

Social media press release created and issued by Brandsh on behalf of Justrade.com, a BESA site

Go back to socialmediarelease.co.za